Marketing digital power house

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By.usa and Dominican Republic company.

Search engine marketing (SEM)
Search engine marketing, or SEM, is designed to increase a website’s visibility in search engine results pages (SERPs).

Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher’s query.:   Search engines often employ visual cues to differentiate sponsored results from organic results.

Search engine marketing includes all of an advertiser’s actions to make a website’s listing more prominent for topical keywords.

The primary reason behind the rising popularity of Search Engine Marketing has been Google.

There were a few companies that had its own PPC and Analytics tools.

However, this concept was popularized by Google.

Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone’s click on the ad, which reported as the cost-per-click for which a penny was charged.

This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked.

Search engine optimization, or SEO, attempts to improve a website’s organic search rankings in SERPs by increasing the website content’s relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers. Many vendors offer SEO services.

Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords.

Search ads are often sold via real-time auctions, where advertisers bid on keywords.

In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints. Search engines originally sold listings in order of highest bids.

Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.. by MARKETIMG DIGITAL SEO SMO AND SEM PPC RD US.

What «SEO» and «SEM» mean

• SEO (Search Engine Optimization): The process of optimizing a website to rank higher in free, organic search results on platforms like Google.
• SEM (Search Engine Marketing): A broader strategy that includes both SEO and paid advertising (like Google Ads) to increase visibility on search engines. 

services

• Digital Marketing: A wide field that encompasses all online marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Social Media Marketing: Using platforms like Facebook and Instagram to connect with customers and drive traffic to a website.
• PPC (Pay-Per-Click): A model of SEM where you pay each time a user clicks on your ad.
• Website Design: Creating or updating a website to be user-friendly and optimized for search engines.