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Understanding Google SEO Concepts in Marketing Digital.

Google seo.

Seo google concept

SEO (Search Engine Optimization) is the process of improving your website to increase its visibility when people search for products or services related to your business in Google and other search engines.

To understand how Google views SEO, it helps to break it down into how the search engine actually works and what it prioritizes.

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1. How Google Search Works

Google uses a three-step process to generate results:

• Crawling: Google sends out «spiders» (automated programs) to find new and updated pages.
• Indexing: Google analyzes the content, images, and video files on the page and stores this information in the Google Index, a giant database.
• Ranking: When someone searches, Google sorts through billions of pages to find the most relevant, high-quality results.

2. The Core Pillars of SEO

To rank well, Google looks at several key areas:

On-Page SEO (Content)

This is what is actually on your website. Google’s primary goal is to provide the best answer to a user’s query.

• Keywords: Using the terms people actually type into the search bar.
• Quality: Creating helpful, reliable, people-first content.
• Structure: Using clear headings (H1, H2) and titles.

Technical SEO (Infrastructure)

This ensures that Google can easily crawl and index your site.

• Site Speed: Pages should load quickly.
• Mobile-Friendliness: The site must work perfectly on smartphones.
• Security: Using HTTPS is a standard requirement.

Off-Page SEO (Authority)

This is about how the rest of the web perceives your site.

• Backlinks: When other reputable sites link to yours, it acts as a «vote of confidence.»
• Social Signals: Mentions and engagement across the web.

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3. The «E-E-A-T» Concept

Google’s quality raters use a specific framework to evaluate content. If you want to rank, your site should demonstrate:

Factor	Description
Experience	Does the author have first-hand, real-world experience with the topic?
Expertise	Is the author a known expert or highly knowledgeable in this field?
Authoritativeness	Is the website a «go-to» source for this topic?
Trustworthiness	Is the site secure, honest, and accurate? (The most important factor).

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4. Search Intent

Modern SEO is less about «tricking» an algorithm and more about matching Search Intent. Google tries to figure out why the user is searching:

• Informational: «How to bake a cake.»
• Navigational: «Login to Gmail.»
• Commercial: «Best laptop for students.»
• Transactional: «Buy iPhone 15 Pro.»

Key Takeaway: Google’s ultimate goal is to satisfy the user. If your website provides the best, most accessible answer to a user’s problem, Google is more likely to rank it highly.

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research specific keywords for a project or perform a basic SEO audit on website.

by . City town RD , US • Marketing Agency •